Why Indian smartphone companies went out of business?

Infrastructure

Indian smartphone companies never had their own manufacturing units, neither in India nor in China.

They used to buy readymade smartphones from any chinese firm, bring it to India, rebrand it as Micromax, Lava, Karbonn etc and sell it in the market with a big profit margin.

In 2014 Micromax became the number one smartphone selling brand in India. Others were also having their good part of share. Thats due to cheap prices of their smartphones with great specs.

But in 2014 Xiaomi and Oppo entered Indian market. Xiaomi took online market and oppo smashed the offline market. The prices they offered were very competitive as they were trying to take hold the Indian market so the prices they kept were quite low and on the other hand Indian smartphone companies were focussing on profit more rather than focussing on future.

Xiaomi and Oppo have their own manufacturing units, they have their own UI. These companies have strong foundation.

So with time Indian companies were out of business and today though they are operating but difficult to be seen online and offline.



Future Prospects

We have companies with a potential to enter into this market like Jio. 

As the Indian smartphone market is expanding and their is high potential for getting the hold of market if proper strategy is followed with proper pricing.

In India even today lots of people are on featured phones and wants to use smartphone, so bringing a good featured smartphone with competitive price could be beneficial.


Thanks 








Comments

Post a Comment

Popular posts from this blog

Aatmanirbhar Bharat App Innovation Challenge

Image
Our Prime Minister Mr. Narendra Modi on 4th July launched the 'Aatmanirbhar Bharat App Innovation Challenge' to facilitate the techies and start-up community to create world-class Made in India Apps. This came due to tension at Indo-China border. This will be incorporated in 2 steps. In first step already running apps will be taken into consideration, the good quality among them will be selected and promoted. In second step, techies and start-up community will be promoted to make world class apps in India. I hope it helps. Thanks
Read more

Will India ban Chinese phones ?

Image
China's smartphone account for 81% of Indian smartphone market at the end of March end 2020. The cheap price of smartphones and other gadgets is due to Chinese invasion into electronics market, so if its banned then there might be a surge in the price of electronics.  Last year in the 4th quarter 46.6 Million smartphone units were shipped. So you can see the impact of banning chinese smartphone would be massive. But, certainly there will be downside on the sales of chinese phones in the coming times due to Indo-China border issue and there might be seen traction in demand of non-chinese smartphones (Apple, Samsung etc). Till now no action has been taken by government on banning of sale of chinese phones. #My opinion I dont think it will happen now or even in future untill and unless there is some solid evidence against them regarding data theft, privacy or security concerns are there, because banning for no reason will lead to violation of WTO agreement of which both India and Chin...
Read more